We partnered with Expensify (NASDAQ: EXFY) for a high-profile placement in 2025’s anticipated summer blockbuster, F1, starring Brad Pitt. The results were striking – Expensify’s market cap jumped 37% in a single day and 54% over five days after CNBC’s Jim Cramer inadvertently set off a trading surge by commenting on Apple’s trailer for the film.
Cramer called this one of the smartest marketing moves he’s seen, noting Expensify’s role as the title sponsor of the fictional F1 racing team. His spotlight on the stock triggered over 17 million shares traded in just eight hours, a huge leap from the daily average of 592,000.
This impact highlights the real market power of strategic product placement and celebrity endorsement. When you’re embedded in the content, you’re positioned to get noticed – and it can lead to extraordinary growth, practically overnight.
