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We partnered with Expensify (NASDAQ: EXFY) for a high-profile placement in 2025’s anticipated summer blockbuster, F1, starring Brad Pitt. The results were striking – Expensify’s market cap jumped 37% in a single day and 54% over five days after CNBC’s Jim Cramer inadvertently set off a trading surge by commenting on Apple’s trailer for the film.
Cramer called this one of the smartest marketing...